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如何制作企業(yè)網站
Date：2012-08-12 Aource：尚品中國 Type：網站百科 Word Size：small medium big
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Enterprise web site function mainly performance in six aspects: enterprise production site function mainly displays in six aspects: brand image, product service show information release, online marketing, customer service, online alliance. Service display, brand image, product/service show, information release, online sales (SEO website optimization), customer service, online alliance.
品牌形象(Brand image)
網站的形象代表著企業(yè)的網上品牌形象， 人們在網上了解一個企業(yè)的主要方式就是訪問該公司的網站， 網站建設的專業(yè)化與否直接影響企業(yè)的網絡品牌形象， 同時也對網站的其他功能產生直接影響。
The image of the web site represents enterprise online brand image, people in the online understand a enterprise's main way is to visit the company's website, the website of the professional or not directly affect the enterprise network brand image, but also of the site's other functions have direct impact.
產品服務展示(Product service show)
產品/服務展示 產品 顧客訪問網站的主要目的是為了對公司的產品和服務進行深入的了解， 企業(yè)網站的主要價值 也就在于靈活地向用戶展示產品說明及圖片甚至多媒體信息， 即使一個功能簡單的網站至少 也相當于一本可以隨時更新的產品宣傳資料。
Product/service customer visit the web site show products of the main purpose is for the company's products and services for knowledge and understanding of the main value of enterprise web site is to flexibly to users product description and pictures and even the multimedia information, even if a function is simple web site at least equivalent to a can update products publicity material.
信息發(fā)布(Information release)
網站是一個信息載體，在法律許可的范圍內，可以發(fā)布一切有利于企業(yè)形象、顧客服務 以及促進銷售的企業(yè)新聞、產品信息、各種促銷信息、招標信息、合作信息、人員招聘信息 等等。因此，擁有一個UEO營銷型網站建設就相當于擁有一個強有力的宣傳工具。
Web site is a carrier of information, in the legal permission range, can release all is helpful for that enterprise image, customer service and promote the sales of the enterprise news, product information, all kinds of promotion information, bidding information, cooperation information, personnel recruitment information, etc. So, having a UEO marketing type website construction is equivalent to have a strong propaganda tool.
網上銷售(Online sales)
建立網站及開展一網絡營銷活動的目的之一是為了增加銷售， 一個功能完善的網站本身就可 以完成訂單確認、網上支付等電子商務功能，即網站本身就是一個銷售渠道。
Building a website and in developing a network marketing activities of one of the aims is to increase sales, a perfect function site itself can be to complete the order confirmation, the online payment and other electronic business functions, namely web site itself is a sales channels.
網上聯(lián)盟(Online alliance)
為了獲得更好的網上推廣效果，需要與供應商、經銷商、客戶網站、以及其他內容互補或者 相關的企業(yè)建立合作關系，沒有網站，合作就無從談起。 ??當一個企業(yè)在規(guī)劃自己的網站是， 首先應明確建站的目的， 然后還要對網站功能需求進 行分析，網站的功能也決定了網站的規(guī)模和需要投入的資金。
In order to obtain better online promotion effect, needs and suppliers, dealers, customer website, and other content complementary or relevant enterprise establishes the cooperation relations, no website, cooperation cannot survive. When a company in planning your web site is, should make clear above all the establishment of the purpose and then for website functions into line needs analysis, the functionality of the site also decided to web site size and need money spent.
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